Route 66 Sodas Introduces New Bottle Cap
Thanks to our Association Preservation Chairman, John Weiss, for passing along this press release from Association Member, Route 66 Sodas, LLC. It was released by the company and sent to us by John back on July 26, 2012 - it's been a busy season here at the website! Go grab a bottle and see it for yourself!
July 26, 2012
Route 66 Sodas, LLC. announced today the introduction of their newly designed bottle cap which will be used on all Route 66 Root Beer and flavored Sodas 12oz glass bottles.
Featuring a photo scene from Route 66 taken by Matthew S. Cameron, the crown concept was created by Scott, Elizabeth and Matthew Cameron and designed by Simone Ginsburg of Real Soda In Real Bottles in Gardena, CA, the California and west coast distributors of Route 66 Sodas.
“This is the first time the art on our bottle cap has been changed since we acquired the company back in 2007, and we believe the first time since the original formation of the company dating back into the mid 1990’s.” said Scott A. Cameron. “We’ve had such a positive response to our new bottle designs, introduced in 2010; we decided we should complement them with a new crown.”
“We know our bottle caps are collected around the World. Many travelers from other countries take our bottle and/or crown home as a souvenir of their visit to Route 66.” Cameron said.
Route 66 Sodas, LLC was awarded the “Clear Choice Award 2010” by the Glass Packaging Institute - first place in the carbonated beverages category for their new bottle designs featuring caricature illustrations and text from the rich history of Route 66.
Since acquiring the company in 2007, Route 66 Sodas has introduced 2 new flavors, Cream Soda and Black Cherry in addition to labeling their Orange and Lime sodas under the Route 66 brand.
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